Questions About Wafflejack® Franchise?

We have answers.

What experience do I need to become a Wafflejack® franchise owner?


Candidates for the Wafflejack® franchise do not need a background in food services or restaurant operations. They would, however, benefit from having owned a business previously, worked in a restaurant, or been in a position where they had some responsibility for hiring and leading an hourly workforce. We look for franchisees who will be dedicated owner-operators working with enthusiasm for the brand.




What is provided as part of the Wafflejack® program?


We will provide a comprehensive pre-opening training program including a training course and on-the-job training. Then, in conjunction with your Grand Opening, representatives of the Wafflejack® franchise management team will spend five days on-site assisting you and your staff. In addition, you will have access to our confidential operations manual to help run your Belgian waffle franchise properly on a day-to-day basis.




How much will the Wafflejack® program investment cost me?


The total initial investment necessary to begin operations ranges from $246,225 to $337,500 for a kiosk location; total investment range for an in-line location is from $334,800 to $462,600. This includes a $30,000 initial franchise fee. As with any new venture, it’s important to have adequate capital to fund the initial business growth stages.




Is financing available?


No. We do not provide direct financing to franchisees, but we may refer to financing sources on a case by case basis.




Are there ongoing fees to pay?


Franchisees will be required to spend a minimum of 2% of gross revenues each month to the system marketing fund. Franchisees located in a “traditional” location (e.g., strip center) will be required to spend a minimum of 2% of revenues on local store marketing. Within the first sixty days of opening, franchisees will be required to spend up to $2,000 on grand opening marketing and promotions in their territory.




Are there any advertising fees?


Franchisees will be required to spend a minimum of 2% of gross revenues each month to the system marketing fund. Franchisees located in a “traditional” location (e.g., strip center) will be required to spend a minimum of 2% of revenues on local store marketing. Within the first sixty days of opening, franchisees will be required to spend up to $2,000 on grand opening marketing and promotions in their territory.




What is the term of the agreement?


The initial term of your agreement is 10 years, with two subsequent successor agreement options of 5 years each.





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